When considering what our customers really want from us, it’s important to not just give them exactly what they ask for. Sometimes, it takes some imagination to give them what they really want.

Consider this: Our customers say they want an oven that runs cooler in the kitchen and cooks faster. Do we set out to build a cooler oven? Do we try to defy the laws of physics and build a “faster” oven? No, we imagine what it is that would make our customers happy. We defy conventional wisdom, search for a solution outside of what currently exists, and provide a new, unique solution that meets their needs in a whole new way. What we give them is a microwave oven. And that’s exactly what Raytheon and Amana did back in 1965 and revolutionized the way we cook today.

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