Lucy Bradshaw is a Senior VP at Electronic Arts. Maybe you haven’t heard of Lucy, but you’ve definitely heard of the games she’s behind: The Sims and Spore. Last November, Fast Company ran a great interview with her that is really inspiring. When you listen to her speak, you can feel the love she has for the product she develops and the passion she has for doing it in a playful, collaborative way.
Here are some of the key take-away points from Lucy’s interview: