Is There a Process for Innovation?

Lots of organizations spend time and money trying hard to figure out how to build a system or a process that encourages creativity and innovation. I’d argue that they’re wasting their time. Innovation doesn’t come out of a process. Innovation doesn’t come from a systematic approach. Innovation comes from people connecting with each other on a deeper level that can’t be turned into a system. It’s different in every case. You can’t write an organizational document on how to be innovative. If you need proof of this, consider how Steve Jobs talks about Apple and how they innovate:
“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient. But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.”














