Posts from the "Marketing and Branding" Category

Mar-10-2010

Guest Post: Andrew Warner and Seth Godin Talk Tribes and a Whole Lot More

Post written by Andrew Warner. Follow Andrew on Twitter Add comment

My friend Andrew Warner from Mixergy.com recently sat down with Seth Godin to talk about his latest book Tribes. The interview was originally condensed to a few short minutes on Mashable.com. Andrew has graciously guest posted the entire 45-minute interview here on EdgeHopper.com. It’s a great interview that dives into how and more importantly why to create a Tribe. Andrew does a great job of letting Seth just riff not only on Tribes but many other really interesting topics. My two favorite Seth quotes from the interview are: “Every single person who works with me is better at what they do than I am” and “If no one read my blog, I’d still write it”.

Seth is an amazing guy and it’s statements like these that make him so likable and so successful at what he does. He’s a great storyteller and has been an absolute inspiration to me. So, please, enjoy the video, and if you read yesterday’s blog post, take my advice and listen. Thanks for the great interview Andrew.

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Dec-1-2009

The Benjamin Experience: Not your average satisfaction gaurantee

Post written by Chris Spagnuolo. Follow Chris on Twitter 3 comments

If you don’t sleep as well at The Benjamin Hotel as you do at home, Andy Labetti, General Manager for The Benjamin, will give you a free night’s stay. A good night’s sleep is non-negotiable. The Benjamin’s ‘Sleep Guarantee’ ensures that everyone who stays at the hotel walks away well rested or gets their money back. If a guest is dissatisfied with his or her sleep at The Benjamin, all they need to do is contact the front desk, and the hotel will refund the cost of their night’s stay.

Jan-22-2009

Starbuck’s asks: Are you in?

Post written by Chris Spagnuolo. Follow Chris on Twitter 4 comments

Yet another great visual example of Starbuck’s willingness and ability to get folks involved in some social goodness. This time, they’ve recruited MC Yogi to help get people answer the call: “What if we all gave just 5 hours to help our community?”. If we all did a little, each little contribution can add up to something big. And if you’ll pledge just 5 hours to volunteering, they’ll even give you a free cuppa joe. So get out and volunteer today and check out another great example of visual zen from Starbucks:

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Jan-19-2009

There are plenty of niches left

Post written by Chris Spagnuolo. Follow Chris on Twitter 11 comments

So, you’re going to create a new website, product, blog, whatever. And, you’ve heard all about the power of finding your niche. But here’s your dilemma: You think there are no niches left for you. Well, maybe you’re just not thinking hard enough. There is a niche for everything. Even for you’re world. Don’t believe me? Take a look at the endless list of different types of online dating sites. Sure, that’s a market that is nothing but niches, but it proves a point. There’s a niche for everyone whether it’s online dating or anything else. Want some inspiration for your niche? Check out these dating sites and then reconsider your own dilemma of not being able to find a niche. And if you don’t find a niche, maybe you’ll find a date!



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