Over the past two years, I have had the good fortune to get to know Bert Decker. He is an amazing person with an incredible background. If you haven’t heard of him before, Bert Decker is a national communications expert, best selling author and entrepreneur. He founded the 100 person communications training company Decker Communications, Inc. He has been featured in the NY Times, Business Week, and on 20/20, as well as being the communications commentator for the NBC TODAY Show for the Presidential Debates. He has been a communications coach to Charles Schwab, U.S. House Speaker Nancy Pelosi, former Mattel CEO’s John Ammerman and Jill Barrad, Olympians Bonnie Blair and Tom Dolan, SF 49er All-Pro Brent Jones, and dozens of other executives And he is the best selling author of “You’ve Got to Be Believed To Be Heard” and “Speaking With Bold Assurance“. Bert graciously agreed to do a ten question interview with me and here are his insights on a wide range of topics.
Posts from the "Social Media" Category
You’ve been there before. You’re speaking at a conference and you scan the audience. You see the flood of laptops, iPhones, and Blackberries in the audience furiously Tweeting away or using some conference IRC back channel to chat about YOUR presentation. Instead of ignoring it or asking your audience to turn off their electronics, this week’s guest blogger Olivia Mitchell has some great advice on how use Twitter and your Tweeting audience to your advantage. In this post, Olivia gives us seven compelling ways to use Twitter to engage your audience. Thanks Olivia.
GUEST POST FROM OLIVIA MITCHELL:
Twitter is cool. Wikis are neat. SharePoint is, hmmm, good? And email is email. These tools are all useful in helping us communicate with each other when we’re separated by great distances. They help us bridge the gap by providing fast, efficient means of communication. It doesn’t get more efficient than Twitter’s 140 character limit. But take a close look at these tools. They all share a common characteristic. They’re all based on written communication. While the written word may be very efficient for transferring information, it is not very effective at persuading people or making a real impact. And there is a tremendous difference between being efficient and being effective.
Yesterday, I mentioned that I spent a week with my in-laws in Wisconsin. They live in a small town called Kiel. It’s truly a small midwest-American town in every sense. It’s the kind of town with a water tower with the word KIEL painted in large white letters across it. The volunteer fire station blows a whistle every day at noon. Friday night high school football is a big event. The town’s three biggest employers are quite literally two small cheese-processing plants and a machinery supplier for those plants. One morning while I was out running, I could have sworn I passed the same old guy in a Green Bay Packers jacket 5 or 6 times, but I couldn’t be sure. That same morning, I passed an auction at the local ammo and archery shop where at least 150 camouflaged people were anxiously bidding on pieces of hunting art. On a walk down the half-mile stretch of Fremont Street, the main street in town, I counted 9 bars and 4 churches. Kiel is a pretty little town though. A beautiful little park sits alongside the Sheboygan River as it slowly ambles it way through the town center. Kids play on tire swings hanging from tall shady maple trees. Norman Rockwell would have loved Kiel.
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