Over the past two years, I have had the good fortune to get to know Bert Decker. He is an amazing person with an incredible background. If you haven’t heard of him before, Bert Decker is a national communications expert, best selling author and entrepreneur. He founded the 100 person communications training company Decker Communications, Inc. He has been featured in the NY Times, Business Week, and on 20/20, as well as being the communications commentator for the NBC TODAY Show for the Presidential Debates. He has been a communications coach to Charles Schwab, U.S. House Speaker Nancy Pelosi, former Mattel CEO’s John Ammerman and Jill Barrad, Olympians Bonnie Blair and Tom Dolan, SF 49er All-Pro Brent Jones, and dozens of other executives And he is the best selling author of “You’ve Got to Be Believed To Be Heard” and “Speaking With Bold Assurance“. Bert graciously agreed to do a ten question interview with me and here are his insights on a wide range of topics.  Read the rest of this post

Let me just say that I love crowdsourcing and crowdsourced projects. With all the things that are being crowdsourced today, one of the most interesting is the trend toward crowdsourcing journalism. On the forefront of this effort is HARO….or Help A Reporter Out. HARO is the brainchild of Peter Shankman, an entrepreneur and the CEO of The Geek Factory, a PR and Marketing boutique firm in New York City. Essentially HARO connects journalists who have questions or queries for their stories with YOU. It’s such a simple but amazing way to connect journalists with the widest possible selection of sources available to them. They ask a question…you answer it. As I said, I absolutely love crowdsourcing and I think that HARO has hit it out of the park with this one. As for rules, HARO has just this simple advice (and you might apply this in other areas of your life/business as well):  Read the rest of this post

You’ve been there before.  You’re speaking at a conference and you scan the audience.  You see the flood of laptops, iPhones, and Blackberries in the audience furiously Tweeting away or using some conference IRC back channel to chat about YOUR presentation.  Instead of ignoring it or asking your audience to turn off their electronics, this week’s guest blogger Olivia Mitchell has some great advice on how use Twitter and your Tweeting audience to your advantage. In this post, Olivia gives us seven compelling ways to use Twitter to engage your audience. Thanks Olivia.

GUEST POST FROM OLIVIA MITCHELL:  Read the rest of this post

Twitter is cool. Wikis are neat. SharePoint is, hmmm, good? And email is email. These tools are all useful in helping us communicate with each other when we’re separated by great distances. They help us bridge the gap by providing fast, efficient means of communication. It doesn’t get more efficient than Twitter’s 140 character limit. But take a close look at these tools. They all share a common characteristic. They’re all based on written communication. While the written word may be very efficient for transferring information, it is not very effective at persuading people or making a real impact. And there is a tremendous difference between being efficient and being effective.  Read the rest of this post