Oct-20-2008

Get Seth Godin’s Tribes for FREE

Post written by Chris Spagnuolo. Follow Chris on Twitter 14 comments

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Seth Godin‘s new book Tribes: We Need You to Lead Us has just been released as a free audio download at audible.com. I took a listen today and the book is great (in fact, Seth actually reads the book). As most of you already know, I’m part of the Seth Godin Tribe. For those of you who don’t know who Seth is truly a marketing thought leader. His views on customer evangelism, edgecraft, branding, and marketing in general are unparalleled in my opinion. His down to earth, customer focused way of seeing the business world is awesome. One of his main points of marketing to the masses is the idea of creating tribes and tribe management. Tribes are the true fans who have a sense of depth of commitment.  Earlier today I wrote about the Schaar Tribe in New Holstein, WI.  So what are tribes and what is tribe management.  In his own words:

“Tribe management is a whole different way of looking at the world. It starts with permission, the understanding that the real asset most organizations can build isn’t an amorphous brand but is in fact the privilege of delivering anticipated, personal and relevant messages to people who want to get them.

It adds to that the fact that what people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company because it helps them connect, it helps them find each other, it gives them a story to tell and something to talk about.”

So, head on over to audible.com now and download your free unabridged copy of Tribes now and start building your own tribe.

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| Posted in Marketing and Branding
  1. Chris said,

    BTW: You can get a free copy of the Tribes Casebook ebook in PDF format right here: http://sethgodin.typepad.com/seths_blog/files/CurrentTribesCasebook.pdf

  2. Chris said,

    And one more. Check out and download the Tribes PowerPoint by Seth on SlideShare here: http://www.slideshare.net/sethgodin/seth-godin-on-tribes-presentation

  3. cspag (Chris Spagnuolo ?) said,

    Blogged: Get the audiobook version of Seth Godin’s new book Tribes for free. http://tinyurl.com/6lhl6e

  4. Jeremy Palmer said,

    Thanks for the link!

  5. Faith Brown said,

    Thanks for the information. I look forward to listening to it.

  6. Cheryl Taylor said,

    I just got a free copy in the mail for joining the Triibes community a couple of months ago. The book just arrived this week. It is an interesting read. Very motivating!

  7. Lani Minihan said,

    I just listened to Tribes thru audio – great read/listen.

  8. Michelle Neujahr said,

    Thanks for the info -

  9. Chuck Duncan said,

    Thanks Chris.

  10. Chris said,

    I’m glad everyone has been able to get a free copy of this audiobook. Seth is a great thinker and the ideas he puts forth in Tribes are awesome. And thanks to Seth and Audible.com for distributing the audiobook for free!

  11. Pat Merg said,

    Hi Chris
    Thanks for heads up on this. I just downloaded the audiobook.
    Pat

  12. Paulo Traça said,

    Hi Chris,
    Thanks for the link
    Also check out Seth talk at TED, very good performance and to the point.

    http://www.ted.com/index.php/talks/seth_godin_on_sliced_bread.html

    Cheers

  13. Mark Sigler said,

    thanks for the tip

  14. Brad Brunsch said,

    Thank you! I enjoy Seth’s material.

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