The inimitable David Armano gave a great presentation on “social media” and it’s integration into businesses at the Social Fresh Conference. It is, in David’s usual style, extremely insightful and packed with valuable information.
The inimitable David Armano gave a great presentation on “social media” and it’s integration into businesses at the Social Fresh Conference. It is, in David’s usual style, extremely insightful and packed with valuable information.I particularly think the portions of the presentation that deal with organizational culture are really key to the ultimate success or failure of a company’s ability to communicate through these new channels. As I have continually said, open cultures will ultimately win out, and Armano seems to support the same view point. I also like his assessment of the four core archetypes:
- The ecosystem and the power of connections
- A culture of the hivemind towards greater collaboration
- Dynamic, not static, communication, and
- Clear signals in your content
The integration of these archetypes into an organization’s culture result in the four most important areas of business:
- Innovation
- Improved collaborative processes
- Adaptable business process and of course
- Customer growth, retention and sustainability.
So, there’s the key. Grow these archetypes into core values at your organization and you’re well on your way to successful and effective communication.
I think my favorite of all in Armano’s deck is one of the last ones and it simply states: “social” will be replaced by “it’s how we do business”. I couldn’t agree more!
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