Where 2.0: Lior Ron, Google
Lior started off with “Slides are bad, simple ideas are good, demos are better, launches are best. So here are 9 launches in 9 minutes:”
New way of thinking at Google: Google Maps is Google on Maps. Shift is from simple map applications to really being Google on maps.
Not a launch, but check out the popular maps panel on the left side of Google maps now. Places of Interest on Google Maps.
Check out the new more button: Adds Wikipedia entries (Launch 1) or photos (Launch 2) to maps via dropdown selection boxes
New: Explore this Area tool in the left panel when you search/zoom to an area (Launch 3). Ties map to photos, articles, YouTube videos, and user created maps in the content panel.
New: Real estate on Google Maps. (Launch 4)
New: Mapped Web pages on the Map (for this and real estate, use the Show Search Options link) (Launch 5)
New: News on Google Earth…spatially enabled news feeds placed on the maps. Click the icon…pop up the news story (Launch 6)
Ability to all data for any kind of content aggregated to single geographic features (includes user created content). (Launch 7)
All open through the Google Maps API as of today (Launch 
As of 1 hour ago API is available as Flash (Launch 9)
Wow…he did it…9 launches in 9 minutes!!!
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